Sunday, July 08, 2012

PRODUCING

In my previous post I talked about pushing myself creatively and specifically pushing myself to create an image while covering the 50th anniversary of FLIP that hadn't been seen before.

That was lofty goal and in the end, I probably did not come away with that photo. That's not a bad thing because I did push myself and produced solid content that is still generating traffic. As of this post the video above has received 8,900 19, 400 (updated 7/26/12) views on the USNavyResearch YouTube page and a b-roll version of the same video has over 3,600 views on the usnavy YouTube page.

Something else I've talked about on this blog is previsualization, the idea of actually seeing your images before they are made, and in the same sense just knowing that you are pushing yourself creatively helps you before you even begin the assignment.

That thought process keeps you from just going through the paces, it helps you get there early and stay late. It means you might carry additional lenses or extra gear, because if given the chance, it means you have opportunities to create something different. It also means that you remember that you are not on vacation, but are working.

GoPro attached to railing aboard FLIP captured the transition from horizontal to vertical.
Arriving at the location early allowed me to place a GoPro camera aboard FLIP in order to get some point of view video. And in the end, while I didn't need the 300mm 2.8 lens I had lugged across the country, it was there if I needed it, and that was somehow reassuring. However, I did make a decision not to pack a video camera for this trip and challenge myself to shoot all video with the Nikon D3S. This is only the second time I relied solely on a DSLR for video needs and I'm getting more and more comfortable with the idea.

The title of this post is Producing. In the end that is what I get paid to do. But just producing is not enough in the long run. To go the distance means you have to not only produce, but do so time and time again. In the end I think pushing myself to think creatively means that I'm still having fun. And seeing results, translated into hits or views, of what I produced hopefully means others find the content compelling and interesting.

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